SALES STRATEGY
Sales agents for film-ready packages are specialized companies or individuals who help producers sell the rights to their films to distributors, broadcasters, and platforms around the world.
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🎥 1. Who Are the Sales Agents for Film-Ready Packages?
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Sales agents represent films that are either completed or nearly completed (with screeners, key art, etc.). Some well-known international sales agents include:
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Top Sales Agencies (International)
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Film Nation
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Memento Films International
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Wild Bunch International
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The Match Factory
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XYZ Films
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Bankside Films
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Visit Films
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Voltage Pictures
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Magnolia Pictures International
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Cinetic Media
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Genre-Focused or Indie Agencies
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AMP International (UK – genre and indie films)
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Devil works (horror/thriller)
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Jinga Films (horror/genre)
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Arclight Films (genre and action films)
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Blue Fox Entertainment
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The Film Sales Company (U.S.-based)
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Many of these agents are at markets like Cannes, EFM (Berlin), AFM, TIFF, and Sundance.
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💰 2. Sales Agents
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Sales agents work under different models:
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Commission-Only: They earn a percentage of sales revenue (more common with reputable, finished films).
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Commission + Expenses: They take commission and deduct costs (marketing, travel, deliverables, etc.) from sales.
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Minimum Guarantee (MG) Model: Rarer these days unless it's a high-profile film.
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A first-time filmmaker or have a lower-budget indie film, it’s more likely the agent will want:
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Commission + expenses
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OR require you to cover market expenses upfront (e.g., AFM booth, EFM screening fees)
📦 4. What Sales Collateral Does a Sales Agent Need?
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Here’s what sales agents typically expect for a film-ready package:
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Required Sales Collateral:
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Completed Film (or Final Cut/Screener)
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Trailer / Teaser (90–150 seconds)
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Poster & Key Art (print-ready, high resolution)
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Synopsis (Short and Long)
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Cast & Crew Bios (especially for recognizable names)
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Director's Statement / Vision
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Production Stills
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Festival Strategy or History (if applicable)
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Budget / Finance Plan / Recoupment Waterfall (optional but useful)
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Chain of Title & Rights Clearance Documents
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Delivery Schedule & Tech Specs (ProRes/DCP/VOD packages)
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✅ Tips Before Approaching Sales Agents:
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Have a Clean Rights Position: Make sure no one else is repping the film or claiming territory rights.
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Tailor Your Approach: Target agents who have repped similar films in tone/budget/cast.
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Check Track Record: Ask what markets they attend, what films they’ve sold recently, and what territories they specialize in.